Digital Academy: Webinars for manufacturers and retailers

TikTok – Growth Driver in Social Commerce

From zero to 1.6 million euros in just three months – TikTok is revolutionising social commerce. In this webinar, Simon Mader, founder of ADBAKER, demonstrates how brands can successfully sell through the TikTok Shop while sustainably increasing their reach, trust and conversion rates.

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‘Retail Trends 2026’ - From the rise of AI companions to Dopamine Economy

In an era where AI assistants know us better than we know ourselves and digital innovations are redefining, decision-makers need clear guidance. The renowned retail futurist Kate Ancketill delivers just that: a comprehensive picture of the seismic forces that are fundamentally reshaping our shopping and consumption behaviour.

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Conscious Hospitality – Creating Authentic Spaces

New hospitality requires character: instead of interchangeable room concepts, the focus is on local identity, cultural resonance, and design clarity. The multi-award-winning architect Ester Bruzkus shows how conscious design can create hospitality spaces with character and emotional depth.

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Insights Consumer Goods Fairs 2025 & Customer Experience in the age of AI platforms

You receive exclusive insights and recommendations for consumer goods trade fairs in 2025.

In the second part, Steven Van Belleghem talks about ‘Customer experience in the age of AI platforms’. Find out how AI is changing customer behaviour in a digital world and what new skills are needed to succeed in the age of automation.

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MADE51 – Successfully marketing products crafted by refugee artisans

Find out in the webinar how refugee artisans produce and market sustainable products worldwide. Our speakers introduce you to MADE51's unique and innovative business model and explain how they succeed in giving refugee artisans access to global markets.

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Discovering Taiwanese and Japanese design culture

Experience the fascinating design approaches from Taiwan and Japan. Take inspiration from the Johnny Chiu (Founder of JC. Architecture & Design) and Eisuke Tachikawa (CEO/Founder of NOSIGNER) and learn how to use creative and sustainable design strategies to increase your company’s success.

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Why sustainability is a state of mind

How can we be radically environmentally aware in future? What is needed for fundamental changes to become permanent features? These are the key issues in the talk by neuroscientist, professor of media psychology and bestselling author Professor Maren Urner.

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MORE INFORMATION

What will the restaurant of the future look like? What role will new catering concepts and sustainability play for professional hosts in the future? Industry insiders and design experts Viki Kitzig (COO of Kitzig Interior Design GmbH) and Benjamin Calleja (founder and Chief Experience Officer of Livit Design) will provide answers.

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AI in Retail

Ian Scott, Director of Ian Scott Retail Consulting Ltd, talks about in his presentation “How AI is combining best with human experience for retail”. Ian Scott has been named as one of the Top 100 Retail Influencers, a group of the most influential and innovative leaders impacting the industry.

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Future of Hospitality

Tourism and Hospitality Specialist Dolores Semeraro gives helpful tips for sustainable and feasible marketing strategies for the hospitality industry. "How to embrace and implement digitalization in the hospitality industry?” – this is what Regitse Rosenvinge-Thürmer, consultant and founder of Regitse Rosenvinge Consulting, is dealing with.

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Women Leaders in Design

Esha Gupta (Founder and Editor, Design Pataki), Molly McGowan (Partner, Ennead Architects) and Shida Salehi (Founder and Principal, Customs Bureau - Interior Designer & Architect) talk about the challenges, opportunities and successes of women in architecture.

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Future Retail – Focus China

With Beryl Hsu (Editor-in-Chief of AD China) and Wayne Xiang (Managing Director of United Home and founder of Likuai Lifestyle Stores in China), two proven experts provided insights into a market of the future and comprehensively illuminated Future Retail from a consumer and retail perspective.

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Sustainabilitiy

Futurologist Anabel Ternès von Hattburg and communications expert Cornelia Kunze examined sustainability as a success factor for manufacturers and retailers from different perspectives.

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