Digital Academy: Webinars for manufacturers and retailers

New hospitality requires character: instead of interchangeable room concepts, the focus is on local identity, cultural resonance, and design clarity. The multi-award-winning architect Ester Bruzkus shows how conscious design can create hospitality spaces with character and emotional depth.

You receive exclusive insights and recommendations for consumer goods trade fairs in 2025.

In the second part, Steven Van Belleghem talks about ‘Customer experience in the age of AI platforms’. Find out how AI is changing customer behaviour in a digital world and what new skills are needed to succeed in the age of automation.

Find out in the webinar how refugee artisans produce and market sustainable products worldwide. Our speakers introduce you to MADE51's unique and innovative business model and explain how they succeed in giving refugee artisans access to global markets.

Experience the fascinating design approaches from Taiwan and Japan. Take inspiration from the Johnny Chiu (Founder of JC. Architecture & Design) and Eisuke Tachikawa (CEO/Founder of NOSIGNER) and learn how to use creative and sustainable design strategies to increase your company’s success.

How can we be radically environmentally aware in future? What is needed for fundamental changes to become permanent features? These are the key issues in the talk by neuroscientist, professor of media psychology and bestselling author Professor Maren Urner.

What will the restaurant of the future look like? What role will new catering concepts and sustainability play for professional hosts in the future? Industry insiders and design experts Viki Kitzig (COO of Kitzig Interior Design GmbH) and Benjamin Calleja (founder and Chief Experience Officer of Livit Design) will provide answers.

Ian Scott, Director of Ian Scott Retail Consulting Ltd, talks about in his presentation “How AI is combining best with human experience for retail”. Ian Scott has been named as one of the Top 100 Retail Influencers, a group of the most influential and innovative leaders impacting the industry.

Tourism and Hospitality Specialist Dolores Semeraro gives helpful tips for sustainable and feasible marketing strategies for the hospitality industry. "How to embrace and implement digitalization in the hospitality industry?” – this is what Regitse Rosenvinge-Thürmer, consultant and founder of Regitse Rosenvinge Consulting, is dealing with.

Esha Gupta (Founder and Editor, Design Pataki), Molly McGowan (Partner, Ennead Architects) and Shida Salehi (Founder and Principal, Customs Bureau - Interior Designer & Architect) talk about the challenges, opportunities and successes of women in architecture.

With Beryl Hsu (Editor-in-Chief of AD China) and Wayne Xiang (Managing Director of United Home and founder of Likuai Lifestyle Stores in China), two proven experts provided insights into a market of the future and comprehensively illuminated Future Retail from a consumer and retail perspective.

Futurologist Anabel Ternès von Hattburg and communications expert Cornelia Kunze examined sustainability as a success factor for manufacturers and retailers from different perspectives.