Digital Academy Key Visual

Digital Academy

The new series of online events for manufacturers and retailers offers in-depth expert knowledge, inspiring food for thought, and practical tips in exciting keynote presentations every two months throughout the year. The Digital Academy event platform provides additional added value through the networking function for new business contacts and exchange.

The Future of Hospitality: New ways to inspire guests

Online event 8 May 2024, 10 to 11 a.m.

What will the restaurant of the future look like? Do we need more high tech or more high touch? What role will new catering concepts and sustainability play for professional hosts in the future? Industry insiders and design experts Viki Kitzig and Benjamin Calleja will provide answers.

Online Event on 8 May 2024: The Future of Hospitality: New ways to inspire guests

As COO of Kitzig Interior Design GmbH, Viki Kitzig and her team realise interior and brand design projects for international clients from the hotel, restaurant and catering industry. Under the title Ambivalent - From the Magical World to the Reality of Hospitality, the expert will take participants on a quest for forward-thinking design options for the hotel industry in the business and leisure sector.

Benjamin Calleja, founder and Chief Experience Officer of Livit Design, will provide insights into a restaurant landscape on the move under the title Global Trends and Insights into the Future of Hospitality, from innovative food concepts and sustainability practices to the influence of technology and changing guest preferences.

Would you like to take part in our online event? Then register or log in with your Messe-login on the digital event platform. There you also have the opportunity to network with other participants.

Recordings: Past events

Digital Academy

AI in Retail

Ian Scott, Director of Ian Scott Retail Consulting Ltd, talks about in his presentation “How AI is combining best with human experience for retail”. Ian Scott has been named as one of the Top 100 Retail Influencers, a group of the most influential and innovative leaders impacting the industry.

Digital Academy

Future of Hospitality

Tourism and Hospitality Specialist Dolores Semeraro gives helpful tips for sustainable and feasible marketing strategies for the hospitality industry. "How to embrace and implement digitalization in the hospitality industry?” – this is what Regitse Rosenvinge-Thürmer, consultant and founder of Regitse Rosenvinge Consulting, is dealing with.

esha Gupta, Molly McGowan, Shida Salehi

Women Leaders in Design

Esha Gupta, Founder and Editor, Design Pataki, Molly McGowan, Partner, Ennead Architects and Shida Salehi, Founder and Principal, Customs Bureau - Interior Designer & Architect talk about the challenges, opportunities and successes of women in architecture.

Wayne Xiang and Beryl Hsu

Future Retail – Focus China

With Beryl Hsu, Editor-in-Chief of AD China, and Wayne Xiang, Managing Director of United Home and founder of Likuai Lifestyle Stores in China, two proven experts provided insights into a market of the future and comprehensively illuminated Future Retail from a consumer and retail perspective.

Prof. Anabel Ternès von Hattburg and Cornelia Kunze


Futurologist Anabel Ternès von Hattburg and communications expert Cornelia Kunze examined sustainability as a success factor for manufacturers and retailers from different perspectives.

Advertising opportunities for exhibitors

You would like to shine around our online events? Then find out more about the following advertising options.


To participate in the online events, a trade show login is required. Log in to the digital event platform, participate in our online events and additionally network with other participants.


On the Ambiente, Christmasworld and Creativeworld digital event platform, you can participate free of charge in online events that take place every two months throughout the year in German and English. The event platform offers exhibitors and visitors new opportunities for international lead generation, networking and company presentation beyond the physical trade fair presence.

After the initial registration on the digital event platform, visitors go through an onboarding process to  create their profile, e.g. questions that will be included in the matchmaking process.

Participation in the online events is free of charge.

Google Chrome, Mozilla Firefox or Microsoft Edge are best suited. Mozilla Firefox and Google Chrome are the most stable browsers. Internet Explorer is not supported by the digital event platform.

The platform and also the streams will be available in German and English. At the top of the screen you will find the icon for switching languages.

With the help of an algorithm and your user behaviour, we check the matches between your details in the networking section and the details of the other participants. If you open the details by clicking on the name, you will see the areas in which you have matches. By changing your interests you will receive other matches.

Under "Search participant" in the networking area, you can see all participants and find other participants. With the help of filter options, you can narrow down your results.

The event platform is available to all participants for an unlimited time. You can download contacts and chat histories or view selected online events again.

For exhibitors

The digital presence is included in the obligatory media package for exhibitors.

Your exhibitor profile, which you filled out via the Media Package Manager (MPM) for Ambiente/ Christmasworld/ Creativeworld 2024, will be transferred to the digital platform. You can find an overview and information on the technical requirements here: Medienpaket Manager (MPM).

If you have created personal digital profiles of contact persons for the events, these will also continue to be visible automatically.

Please use the following login to register for the next online events.



Once information is filled in the Media Package Manager (MPM), the exhibitor can preview directly how it will look like on the website, app, etc..


Do you still have open questions that could not be answered by the FAQ? The support team will be happy to help you.

Phone +49 69 75 75-10 10