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Free webinar on sustainability with Professor Maren Urner

At the online event on 3 July 2024, everything revolved around the topic of sustainability as a mindset. The online event series for manufacturers and retailers offers exciting keynote speeches and expert knowledge for the international consumer goods industry with an integrated networking function at regular intervals.

Recording of the webinar

The free webinar on sustainability with Prof Dr Maren Urner can be found as a recording in the media library on the digital event platform. Register for free or log in with your trade fair login.

Why sustainability is a state of mind

How can we be radically environmentally aware in future? What is needed for fundamental changes to become permanent features? What does it take to permanently establish fundamental changes? Renowned neuroscientist and bestselling author Professor Maren Urner presents scientific findings and psychological approaches on this topic in her lecture ‘Why sustainability is a state of mind’. You’ll be amazed at the exciting scientific discoveries about habits and dynamic thinking. Find out how psychology can save the planet.

Online event "Why sustainability is a state of mind" with Professor Maren Urner

The online event on 3 July 2024 focused on the megatopic of sustainability from a different perspective and show ways to find sustainable solutions: The professor of media psychology at the Media University of Applied Sciences in Cologne is convinced that we can only achieve the necessary transformation if we radically rethink and redesign food, work, housing and mobility now. Above all, we urgently need doers, decision makers and leaders who think dynamically and interact with emotional maturity as individuals, in groups and with the environment. We all need to rethink, because sustainability is always a state of mind. But why is that the case? And how can psychology help us to save the world? In her lecture, expert Professor Maren Urner provides exciting answers that can be applied to all areas of life.

With the Digital Academy, Messe Frankfurt's consumer goods trade fairs regularly offer online events on a joint platform on topics that are currently moving and changing the industry. For example, more and more manufacturers are developing sustainable product ranges that make the special interest programme "Ethical Style" visible at the four trade fairs Ambiente, Christmasworld, Creativeworld and Nordstil.

Recording of the webinar

The free webinar on sustainability with Prof Dr Maren Urner can be found as a recording in the media library on the digital event platform. Register for free or log in with your trade fair login.

Professor Maren Urner, neuroscientist & author

Professor Maren Urner, neuroscientist & author
Professor Maren Urner, neuroscientist & author ©Lea Franke

Professor Maren Urner is a neuroscientist and Professor of Media Psychology at the HMKW University of Applied Sciences for Media, Communication and Business in Cologne. She studied cognitive and neuroscience, including at McGill University in Montreal, and received her doctorate from University College London. In 2016, she co-founded the first ad-free online magazine for constructive journalism, "Perspective Daily". She was editor-in-chief and managing director until March 2019. She has been a columnist for the Frankfurter Rundschau since September 2020.

Her two books "Schluss mit dem täglichen Weltuntergang"(Droemer 2019) and "Raus aus der ewigen Dauerkrise"(Droemer 2021) are SPIEGEL bestsellers. Her third book "Radikal emotional: Wie Gefühle Politik machen" is published on 2 May 2024 (Droemer 2024).

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