Webinar: Insights Fairs 2025 & Customer Experience in the age of AI platforms

Exclusive insights into the 2025 consumer goods fairs and innovative approaches to the customer experience

In the first part of the online event, Thomas Kastl, Director Ambiente Dining, and Dorothe Klein, Director Content Consumer Goods Fairs, provide in-depth insights into the consumer goods fairs in 2025. They present the new features of the fairs as well as event highlights and give tips on how to best prepare for Ambiente, Christmasworld and Creativeworld. Particular attention is focused on the efficient use of the trade fair topics and offers that are relevant to your company.

In the second part, Steven Van Belleghem, a globally recognised expert in customer experience, discusses the opportunities and challenges that AI platforms offer companies. The focus is on the human side: how is customer behaviour changing as a result of AI? What new skills do companies need to succeed in an automated world? Steven Van Belleghem provides a practical demonstration of how companies can combine the strengths of digital technologies and human interactions to create exceptional customer experiences. Participants will learn valuable strategies for strengthening customer focus while maximising value for employees and customers.