How do people in China really shop today – and what does this mean for brands in Europe? In the webinar “Social Commerce in China” on 1 July 2026, Björn Ognibeni, Practical Visionary, explains how RedNote (Xiaohongshu) and China’s platform ecosystem are redefining brand building, live shopping and revenue – complemented by a best-practice example from the consumer goods industry.
Facts about the webinar
- Date: 1 July 2026
- Time: 10.00 – 11.00 a.m. CET
- Duration: 60 minutes
- Language: German/English
- Speaker: Björn Ognibeni, Practical Visionary
What to expect from the webinar ‘Social Commerce in China‘
“How do people in China really shop today? Which platforms drive attention, trust and purchasing decisions? And what of this will also become relevant in Europe?”
Björn Ognibeni takes you on a journey through the Chinese platform ecosystem. You will learn why traditional e-commerce logic no longer applies in China, how discovery, community and purchasing are distributed across multiple apps, and what role live shopping, creator recommendations and trust-building play in this environment. At the centre of the webinar is a deep dive into RedNote (Xiaohongshu) – the platform that today plays a central role in driving attention and brand building in China.
In addition, a business case from the international consumer goods industry will demonstrate how social commerce in China can be strategically leveraged to reach new target groups, strengthen brand building in a highly competitive market and unlock measurable revenue potential.
The webinar is aimed in particular at marketing, e-commerce and digital professionals at brands and manufacturers, as well as decision-makers from the consumer goods industry and retail sector.
Webinar Highlights
- Deep Dive into RedNote / Xiaohongshu: Why this platform is currently the most relevant driver for brand building and discovery in China.
- Best practice from the consumer goods industry: How social commerce can unlock new revenue streams.
- Transferable learnings: Which strategies and mechanisms from China’s e-commerce ecosystem are already applicable for European brands today.
- Inspiration for the industry: Practical insights for digital strategy, brand building and live shopping in an increasingly competitive global market.
Participate in the free webinar
Register now for free and experience how social commerce in China works – with Björn Ognibeni and best practice from the consumer goods industry.
About the Speaker:
Björn Ognibeni
Björn Ognibeni spots digital trends before they hit the mainstream — and helps companies turn them into real business value. For 20+ years, the "Practical Visionary" has taken the stage as a keynote speaker and advised leaders at companies like Deutsche Telekom, Siemens Gamesa, and Volkswagen. His work focuses on the forces reshaping how business gets done, and where the future is being built first: Digital Strategy, AI, and China's tech ecosystem.
Through keynotes, the online think tank ChinaBriefs.io, and hands-on work with executive teams, he bridges vision and execution. He also teaches at HSBA and the Marketing Center Münster, and writes regular op-eds for leading media outlets. No innovation theater, just measurable impact.
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