It is no longer a question whether people shop with AI: they already do. The question is: Does your company appear when ChatGPT, Gemini and other AI tools make recommendations? On 28 October 2026, Maurice Marinelli, CEO and Founder of findling, will explain in the webinar ‘Why AI recommends your competitors – but not you’ what matters for visibility in AI systems, with 3+1 practical tasks from more than 250 GEO projects.
Facts about the webinar
- Date: 28 October 2026
- Time: 10.00 – 11.00 a.m. CET
- Duration: 60 minutes
- Language: German/English
- Speakers: Maurice Marinelli, CEO and Founder, findling GmbH
What to expect from the webinar ‘Why AI recommends your competitors – but not you.’
Maurice Marinelli shows how AI recommendations work in e-commerce: how customers today find and buy products using AI assistants, and which factors determine visibility along the way. He also explains why traditional SEO principles apply only in part to AI-generated answers and which signals the models actually evaluate.
You will learn 3+1 practical steps based on insights from 250+ GEO projects, which you can implement directly in your own company – even without prior knowledge. Examples from WÜRTH, Kellogg’s, SNOCKS, Panasonic and Lidl show which measures work and which do not. By the end, you will be able to assess your company’s visibility in AI systems and know where to start.
This webinar takes place in cooperation with THIS IS MARKETING.
Webinar Highlights
- AI as a gatekeeper: How ChatGPT, Gemini and other AI tools make recommendations – and why this is relevant for the consumer goods industry.
- Is GEO (Generative Engine Optimization) worth it for me? An honest assessment of the companies, product ranges and starting points for which GEO can already make a difference.
- AI recommendations in e-commerce: How customers find and buy products using AI assistants – and what determines visibility.
- 3+1 practical tasks: Concrete measures from more than 250 GEO projects, ready to implement – no prior knowledge required, with real examples.
- Checking AI visibility: How to assess your company’s presence in AI responses and prioritise the first steps.
Participate in the free webinar
Register free of charge now and find out how to strengthen your company’s visibility in AI responses.
About the Speaker
Maurice Marinelli
Maurice Marinelli is CEO and founder of findling GmbH and one of the most sought-after speakers on GEO (Generative Engine Optimization) in the German-speaking market. Together with his team, he has completed more than 250 GEO projects for brands including WÜRTH, Kellogg’s, SNOCKS, Panasonic and Lidl, as well as hundreds of other brands and online shops. His approach: AI visibility without theoretical jargon, but with practical measures that work in day-to-day business.
In cooperation with THIS IS MARKETING
THIS IS MARKETING is one of the largest events for online marketing, attracting over 5,000 participants and top speakers from the industry each year.
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